LEGO Monkie Kid 5th Anniversary Caravan Flashmob Event

Although this article is based on official content, its actual name is an assumption due to the subject not receiving an official title, either it's unknown, unofficially translated, or based on conjecture. Until one is revealed, this placeholder title will be used.

LEGO Monkie Kid 5th Anniversary Caravan Flashmob Event is an event celebrating the Monkie Kid 5th anniversary. It runs from April 30, 2024 to May 4 in Xuhui Riverside Green Space, Shanghai and May 10 - May 15 in Joy City Mall, Xi'an as part of the Shanghai May 5th Shopping Festival.^[1]^[2] A truck disassembles into a stall for selling LEGO products and interactive playsets used for storytelling, painting, building LEGO sets, and reading their comic series.^[3] Visitors will also be able to enter giveaways and do extra activities at the event to win additional entries for more prizes with the mini app on WeChat.^[4]

Caravan[]

The caravan (悟空小侠号) is a life-sized van that was inspired by the 80038 Monkie Kid's Team Van set.^[5] Visitors can walk up the stairs to a platform which features the history of the Journey to the West legend and Monkie Kid told through the LEGO sets. Graphic design of the minifigures for Monkey King and the Monkie Kids are also displayed along with the manuscripts, similarly to the China International Import Expo display earlier in the year.^[6]

Little Hero Cinema[]

(小英雄放映厅) The left side of the caravan is hoisted up to show episodes from all four seasons and stop motion mini movies on a screen. Viewers can sit on benches with red, yellow, or teal seating. Though, most children in Xi'an just sat on the floor in front of the caravan.

LEGO Minibuilds[]

(拼搭英雄梦) Three round activity tables with LEGO pieces sorted in three even sections in the middle invited children to build minisets or their own MOCs. Minibuilds included polybags but also introduced new ones created specifically for this event.

40474 Build your own Monkey King
30656 Monkey King Marketplace
Flower Fruit Mountain (花果山福地)
Spider (蜘蛛)
Mini Plane (迷你飞机)

Coloring[]

(绘出小英雄) Children can sit at red and yellow covered tables and color in prints of shots from the episodes or Chinese characters. Put together, they can recreate the scenes from the show.^[3]

Comic Series[]

(英雄故事会) On a shelf, a selection of comic books from the Monkie Kid comic series were displayed for children and parents to read. A set of headphones was also provided so the reader could listen to the audiobook.

WeChat[]

A spot in a raffle for a variety of prizes could be earned on their 5th Anniversary mini app on the LEGO mini program by completing three levels.

LEGO 5th Anniversary Villain Spider Queen Partial

The first level involved reading notes and qualities about each of the Monkie Kids, popular characters they had allied with at some point in time, and the main villains and foes they had faced in the past four seasons. This was to help prepare for the second level where they test the participant's knowledge.

For the second level, the participant needed to watch short clips of videos from some of their past stop motions, mini movies, or episodes to answer each of the 8 questions associated with them. All 8 answers had to be correct to pass the level. If you got any wrong, you could share the mini program with a friend to get another chance.

In the third level, pieces were missing from the 80045 Monkey King Ultra Mech and 80054 Megapolis City sets. The participant had to drag and drop the correct bricks from the available pieces on to the set to complete the picture. You could also learn more about the past sets in the Monkie Kid theme.

In addition to online activities, there were a series of offline activities that could be completed by visiting the caravan. All five activities at the site had to be completed to earn a special prize. Visitors could get checked at each station from the LEGO employer wearing a lanyard of the QR code needed to scan. Once all five were marked, the winner could spin a reel of icons, which were the Monkie Kids' faces except MK's was replaced with the 5th anniversary logo. They would then show the selected Monkie Kid to a LEGO employer at the shop (售卖区) and receive the default prize of a sticker sheet (悟空小侠限量贴纸). You could also win:

LEGO Monkie Kid 5th Anniversary Limited Gift Box
LEGO set
LEGO polybag^[7]
Coupons (100 yuan off every 600 yuan spent)^[8]
Comic book from the Monkie Kid comic series^[9]

5th Anniversary Limited Gift Box[]

The gift box is a golden box released for the event to celebrate the 5th anniversary. All LEGO Ambassador Network RLFM groups located in China as well as several Chinese streamers or influencers who review LEGO products received this box.

Signing Events[]

Xiaodong Wen attended the event at Xi'an to sign box sets as well as the LEGO stores throughout China in Xi'an, Beijing, Nanjing, and Changsha.^[10] Attendees could bring their own sets or buy them onsite. A total 200 copies of a 5th anniversary poster with autographs by him, Justin Ramsden, and Paul Constantin Turcanu were given out with the first 50 sets bought at each of the four locations. Every LEGO store had their own set of activities, such as coloring tote bags or getting up to 3 extra postcards signed by Wen.^[11]

Bilibili[]

A short film "Thousands of Wukong Dreams" (万千悟空梦) was released on April 29.^[12] The next day, LEGO announced a contest that would last until May 31, accepting submissions for vlogs of MOCs, animations, or participants being at the event themselves.^[13] Winners can receive prize money for reaching different requirements.^[14] Bilibili also hosts a lottery contest giving away 5 sets each of 80054 Megapolis City, 80045 Monkey King Ultra Mech, or the 80051 Monkie Kid's Mini Mech.

Crew Member	Role
Guo Jun^[15]	Creative Director
Bebe Wang	Senior Art Director
Beck Deng	Senior Communication Strategist
Charlene Li	Senior Project Manager
Jing Jing Zhang	Art Director
刘阿超	Creative Copywriter

Names in other languages[]

Language	Name	Translation, etymology, and notes
Mandarin (China)	唤你做英雄—乐高悟空小侠5年庆大篷车快闪活动^[2]	Translates to Awaken the Hero in You^[16]—LEGO Monkie Kid 5th Anniversary Caravan^[17] Flashmob^[18] Activities^[19] Literal translation of "活动" is "activity"; there were series of activities so plural but in English, we often consider that an event.

Trivia[]

This marks the second time LEGO was sponsored for the May 5th Shanghai Festival. The first was for the Monkie Kid Launch Ceremony.^[5]
- The event in Shanghai also takes place during the 2nd West Bund International Coffee Lifestyle Festival (第二西岸国际咖啡生活节) over the Labor Day holiday as part of the Shanghai International Coffee Culture Festival (上海国际咖啡文化节开).
There were no activities on April 30 due to the unveiling and likely the weather, as it was raining that day.^[20]
The event starts in Shanghai before going on a "Journey to the West" to Xi'an, where Monkie Kid was created.^[1]^[3] Joy City Mall, Xi'an is also next to Giant Wild Goose Pagoda, on the opposite side of where Xiaodong Wen took Jeremy Adams and Simon Lucas on a tour in "A LEGO Journey to the East," which is also where Tang Sanzang translated scriptures and ultimately, the starting point of Journey to the West.